From John's perspective...
Monday, January 29, 2018
Craft-Brewed Coffee: the truth is in the cup
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If you decide to make craft-brewed coffee in your coffee shop, there are three important things to keep in mind and one simple way to illus...
Thursday, September 28, 2017
Make Something Beautiful
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As each year passes, the accessibility of information increases while at the same time there is an equal increase in bad information. Much o...
Thursday, July 13, 2017
Understand the Process
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Process is important. “Understand the process,” I say. But what does that entail? Is “process” simply a set of steps you follow to accomp...
Monday, June 19, 2017
John talks coffee #10 - espresso, coffee, and roasting.
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Take one part of your craft and use it as a base of knowledge to make other aspects shine.
Saturday, June 17, 2017
John talks coffee #9 - The value add (Arthur's question)
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I address they mysteries of pricing your product. How do you add value to what you are doing?
Tuesday, June 13, 2017
John talks coffee #8 What are you hiding
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Are you hiding flavors with your brewing method?
John talks coffee #7 Yes to Flavor, No to Cold Brew
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Why we don't do cold brew. Fact.
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