From John's perspective...

Monday, May 02, 2011

Thoughts on SCAA 2011

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I'm back from the SCAA, and for Yiching and me, it was a short Friday to Sunday trip. Much thanks to Jay Caragay for thinking of me when...
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Friday, April 08, 2011

Purple dinosaurs and customer etiquette

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Barney almost has it right when it comes to understanding the relationship between a small shop owner and their customers. I love you You l...
Wednesday, March 23, 2011

The importance of cup shape and design

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I have been thinking about demitasse cup shape lately. You see, most cups are about the same, whether it's the nova point moka brown one...
Wednesday, July 07, 2010

Quality vs. Speed

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The question was asked: When there is a surge of customers, do you hurry through the drinks, sacrificing quality for speed, or do you expec...
Tuesday, June 15, 2010

Regarding Selling Whole Bean vs Pre-Ground

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T he question was asked... When selling coffee, does it help to know which of your customers grind? John Says... Coffee should always be sol...
Saturday, June 12, 2010

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The Question was posed: "What is Specialty Coffee?" John Says... Although great strides have been made in the industry, the sad fa...

On Brewing Into the Cup

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The Question was asked by George: Q: While reading and learning, I've ran across statements that indicate the quality of the shot is be...
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