From John's perspective...
Saturday, June 17, 2017
John talks coffee #9 - The value add (Arthur's question)
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I address they mysteries of pricing your product. How do you add value to what you are doing?
Tuesday, June 13, 2017
John talks coffee #8 What are you hiding
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Are you hiding flavors with your brewing method?
John talks coffee #7 Yes to Flavor, No to Cold Brew
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Why we don't do cold brew. Fact.
Thursday, June 08, 2017
John talks coffee #6 - espresso texture starts with roasting !
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Espresso is about mouthfeel, texture, and flavor. And it should be delicious!
Wednesday, June 07, 2017
John talks coffee #5 - espresso building insights
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Know your craft!
Tuesday, June 06, 2017
John talks coffee #4 - Tasting - Understand Why
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The reason you taste and adjust, is not simply to make it better. It's to understand why the new version tastes different than the old v...
Monday, June 05, 2017
John talks coffee #3 - Knowledge of Craft
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Understand the coffees that you are using, understand how they work at various roast levels and different profiles. The more you understand ...
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