Sunday, November 18, 2007

Thoughts on Coffee Education

I've been thinking about how to best get "Joe Consumer" to understand the difference between what we're offering in terms of coffee and what others are offering. A simple solution not yet easily executed due to time and space issues would be a cupping class or a coffee tasting. Barring that, it's getting them to take that first sip, be it Americano, press pot coffee, latte or cappuccino without a thought of adulterating it with any foreign bovine substances or sweeteners, whether natural or artificial.

You can educate only so far with stories, perfect coffee descriptions, and beautiful pictures; the palate is the key to a lasting impression.

If Joe only knew what he was missing.