No, not the mythical religious icon....
Jesus, as is (hey-soos) [real name unknown] is a former veteran who's lost most touch with reality and is a semi-transient artist who has been coming to our caffe off and on since our opening year.
Much can be learned about the truth of recession and how it relates to discretionary, or luxury, spending when you examine Jesus.
Jesus does not have a lot of discretionary income, in fact, he has little income at all. He receives a monthly check from the government, but most of his time is spent walking about talking complete nonsense and occasionally selling hand drawn artwork at the park for about three to ten bucks a drawing.
Compare Jesus to the overspending Yuppie or general young idiot. You have someone with a livable income who has spent well outside their means. Luxury items to them may not be a big deal, but the house they couldn't afford is, as well as their other mis-management of money habits.
Jesus has a usual routine: He quietly mumbles his order, an Americano--16 ounce, and sometimes gets two while he sits out on the patio and draws, mumbles about people chasing him with electric griddles (I kid you not!), or both.
He could walk anywhere and get a cup for a buck fifty or less, but with his limited resources he comes here. And as someone else was standing in line asking about the Americano, he brazenly mumbled, "best coffee in the city".
Those who have less, spend it more thoughtfully, and actually they increase the luxury, but decrease the frequency. Recession. Bullshit. For those who have little money, spend wisely, like Jesus.